-New Marketing Collaboration Creates Specialized Retail Program Consisting of Baseball-Themed Memorabilia Featuring Charlie Brown and co.-
Major League Baseball, the Minnesota Twins and Peanuts Worldwide, as part of a new collaboration between the organizations, today unveiled 10 life-size statues of the iconic Peanuts Gang, including Charlie Brown and Snoopy, dressed in full Twins baseball uniforms at St. Paul's Rice Park. On hand for the unveiling were Twins Owner and Chief Executive Officer Jim Pohlad, Team President Dave St. Peter, City of St. Paul Director of Marketing and Convention Planning Jake Spano as well as a starting lineup of St. Paul natives, including Twins first baseman and All-Star Ambassador Joe Mauer, Twins Bench Coach and All-Star Ambassador Paul Molitor and Snoopy, the World's Most Famous Beagle and Official Peanuts All-Star Ambassador. These statues are set to welcome St. Paul residents and visitors alike to the city's downtown area for the next three weeks in advance of MLB All-Star Week.
The statue unveiling marked the start of a new multi-year marketing relationship between the league and the legendary comic strip brand that also forms a special retail program. This retail component consists of replica statuettes modeled after the life-size statues in Rice Park, as well as other related merchandise including apparel, novelties and collectibles.
The 10 life-size statues are decorated with full baseball gear to go along with their uniforms, including mitts, cleats, bats and in Schroeder's case, catcher's equipment. Standing between five and six feet tall and weighing between 200-300 pounds, these Twins-themed All-Star statues will reside in St. Paul's Rice Park until June 16 at which point they will move to the Minneapolis Convention Center for MLB All-Star festivities through July 15. This special line of commemorative statues and their replica statuettes, commissioned in conjunction with Forever Collectibles, depicts the Peanuts gang as Twins players, dressed in uniforms adjusted for each character's style.
The statuettes, which stand between five and seven inches, will be available through MLB.com and at the Majestic Twins Clubhouse Store beginning next week. Photos of all 10 life-size statues and the replica variations are available at MLB.com. The Twins will also host Peanuts Day at Target Field on June 6 when the first 10,000 fans will receive a limited-edition Snoopy figure. Only fans in attendance at this game will be able to complete the entire limited-edition collection. In addition to the replica statuettes, in the coming months fans can obtain a wide variety of memorabilia featuring the Peanuts Gang characters, representing all 30 MLB clubs. Items will include apparel, headwear, novelties and collectibles, among other items and will be available nationwide.
"Peanuts is so closely associated with baseball that it was just natural to create this relationship, especially with this year's MLB All-Star Game and festivities taking place in the Twin Cities, where Charles Schulz first dreamt up Charlie Brown and the gang," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "Families around North America love baseball and they love these characters. We think bringing them together will spawn some very special memories and treasures for years to come."
"The Twins are proud to work with MLB and Peanuts Worldwide to create a collectible statue program with strong ties into the fabric of our local community," said Dave St. Peter, Twins President. "To be able to unveil these in St. Paul - our capital city and hometown of the original artist - is truly special for the Twins organization."
"Baseball is an integral part of the Peanuts world," Leigh Anne Brodsky, Managing Director of Peanuts Worldwide. "Countless strips feature this sport and with this year's All-Star Game right in Charles Schulz' backyard, we wanted to make sure we were a part of it. This partnership with MLB ties in perfectly with our efforts and celebrating the love of the game."
MLB All-Star Week at Target Field includes the 85th MLB All-Star Game (July 15th), Gatorade All-Star Workout Day (July 14th) featuring the Home Run Derby, Taco Bell All-Star Sunday (July 13th), including the SiriusXM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game, and T-Mobile All-Star FanFest at the Minneapolis Convention Center (July 11th-15th).
For more MLB All-Star Week information, please visit AllStarGame.com, the MLB All-Star Game Twitter account (@AllStarGame) and MLB All-Star Game Facebook account (Facebook.com/MLBAllStarGame).